100 years in the business Well known Multi $ Billion Company  MPJH32010

The Director of Social Media Marketing will lead the development and execution of the company  strategy to market the company through social media channels. . In addition, this role will focus on maximizing ROI related to social media marketing activities across the enterprise. The ability to drive business impact is an imperative, as is the ability to recommend new strategies and to optimize existing campaigns

Essential Job Functions:

 Develop, implement, and optimize social media marketing strategies and initiatives to market the company attributes in multiple social media channels

 Conduct in-depth analysis of program performance across key metrics to recommend and execute enhancements in marketing creative, promotions, and the customer conversion . Generate buzz and interest in various forms of digital media such as online videos, blog posts, news articles, images, and more

 Monitor social media sites and actively participate in positive promotion of Company products and services.

 Partner with others in corporate marketing, business units and external partners to ensure alignment and optimization of resources

 Evangelize the company go-to-market strategy and its implementation through social media marketing throughout the organization.

 Interpret performance metrics, identify trends, and exploit opportunities for growth

 Lead best practice integration of online and offline marketing in concert with other key marketing leaders

 Ensure key talent is hired and retained through development and other engagement activities

 Coordinate, facilitate, and assist marketing associates with search marketing projects and initiatives.