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Marketing - Content Strategy Manager

Job Code:MPLF22019
Location:Norther N.J
Description:Key Responsibilities • Develop and execute multi-channel content strategies to support brand, consumer and business objectives. • Define content needs by deploying content that is accessible, understandable, actionable, and engaging across touchpoints to shape experiences of this major brand • Lead content audits to identify strengths, weaknesses, gaps and opportunities • Identify opportunities for content testing and measurement • Develop and implement a content scorecard to ensure KPI’s are met. • Leverage content analytics to conduct competitive data analysis and distill competitive insights and competitive trends • Establish, enforce and evolve writing style and tone within brand guidelines in a way that is relevant to consumers • Create and maintain content roadmaps and workflows
Requirements:• 5+ years of content development and strategy experience • Love of both high-level strategy and hands-on writing • Left and right brain working in tandem • A strong understanding and passion for CRM, Email, Web, Digital Journey design • Understanding of SEO and how content development supports a comprehensive search strategy. • Experience conducting content audits and developing comprehensive multi-touch, omni-channel content strategies from scratch • Ability to quickly understand business needs, and then translate complex ideas into an editorial direction • Bachelor’s degree level in a business or communications related subject • Strong writing, editing, creative and strategic thinking skills • Proactive thinking to develop innovative new strategies and tactics in an emerging industry • A deadline- and detail-oriented nature—you thrive in a fast-paced, agile environment • Strong teamwork and communication skills—you’re open to listening to new ideas and take thoughtful action to bring them to life
Compensation:$115-$140K + 20% bonus

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