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TRADE MARKETING ANALYST CONSUMER PRODUCTS

Job Code:MPLF72012
Location:Minneapolis & Bentonville
Description:MAJOR CONSUMER PRODUCTS COMPANY LOOKING TO BUILD THEIR BENCH. TREMENDOUS CARREER DEVELOPMENTAL/FEEDER POSITON POSITION DUTIES: The Trade Marketing Analyst is responsible for supporting Trade Marketing Team Leaders by leveraging data to drive in-market implementation and ensure follow-up/tracking of 4Ps initiatives. Key areas of responsibility include supporting Team Leaders in identifying 4Ps gaps and ensure that Sales Teams are following through in closing the gaps. Position is focused on driving in-marketing activity that leads to improved sales/share. Information & Understanding ¨Supports Trade Marketing Team Leaders with in-depth data analysis of strengths/weaknesses of current 4Ps strategies. Must understand national 4Ps strategies and drill down to the Customer level to understand how these strategies are working in-market. Includes using data to make recommendations on opportunities for customizing national strategies for key Customers when needed -works closely with Sales Customer Strategy Managers. ¨Provides analysis of competitive promotion plans/activity and recommends defensive promotion strategies where needed. ¨ Performs high level, in depth analyses using syndicated data. ¨ Measures performance and impact of initiatives. Communicates results effectively across the business. ¨ Understands and applies Customer, Consumer and Industry insights using Nielsen Nitro, Nielsen Household Panel, Spectra and other market research data (U&As, Marketing Mix Model, Assortment studies). Supports Trade Marketing Team Leaders to seek, create and develop new business opportunities to build brand consumption. Merchandising/Category Management ¨Supports the implementation of the company shelf management process in key Categories. Goal is to provide focus and detailed follow-up on shelf management projects and aid in presentation development where needed. Understand status in key customers and ensures follow-up of all action steps. Market Research ¨ Drive follow-through on key market research studies by ensuring Sales are leveraging key research studies with their Customers. This includes developing "sales ready" presentations for A&U results, Marketing Mix Model studies and Assortment studies for key Brands/Customers.
Requirements:¨ 4-year college degree. ¨ 3-years experience and proven knowledge/understanding of Syndicated Data: Nielsen, Panel, Spectra, Brand U&As. Some direct Sales and/or Brand Management experience with cross functional exposure to other Business Operations preferred. ¨ Must be able to demonstrate strong analytical skills and enjoy data analysis. Ability to independently conduct in-depth data analysis AND use the data to develop strong, persuasive selling stories.¨ ¨ Computer proficient (Microsoft Office, Nielsen/IRI) Knowledge of Consumer packaged goods industry (Health & Personal Care an advantage)
Compensation:Competitive package



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